ExpenseBot

How do I know if my business is profitable?

You're profitable over a closed period if the revenue you actually earned exceeds the expenses you actually incurred. This is a backward-looking measurement — pick a period that has already happened (last month, quarter, or year).

You're profitable over a closed period if the revenue you actually earned exceeds the expenses you actually incurred. This is a backward-looking measurement — pick a period that has already happened (last month, quarter, or year).

Why the bank balance misleads: a bank balance isn't profit. It includes loans, transfers, and money not yet spent, and it excludes bills you owe but haven't paid. A business can have record revenue and still lose money.

Owner's draw is not an expense: for a sole proprietor or single-member LLC, money you take out for yourself is an owner's draw (a distribution of profit), not a deductible business expense (IRS Pub 334). Putting it in the expense column makes a profitable business look unprofitable. Keep draws out of the expense side. Estimates — confirm with your tax professional.

Gross vs net vs margin:

  • Gross profit = revenue − direct costs of delivering what you sell.
  • Net profit = gross profit − all other overhead (software, insurance, rent, professional fees).
  • Margin = profit as a percentage of revenue.
  • Healthy gross margin but negative net profit → overhead is the problem. Thin gross margin → pricing is the problem.

Uncategorised spend flatters the bottom line: a P&L is only as honest as the categorisation underneath it. Cash spend that was never captured, charges in a generic bucket, or emailed receipts that never made it into a total all understate expenses — which makes the business look more profitable than it is.

How ExpenseBot helps: it captures and categorises your emailed receipts into a Google Sheet you own, so the expense side of a retrospective P&L is built from actual captured spend rather than memory. It does not forecast, predict, or decide whether you're profitable — it makes sure the spend you already have is counted and sorted.

Full guide: Is My Business Profitable?. See also profit and loss for small business.

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